EnGenius Cloud: Facebook and Instagram WiFi

Do you operate a business in which strong and wide-ranging public WiFi is paramount? Are you looking to quickly and simply expand your business's social media profile and subsequently draw attention from more and more customers? EnGenius Cloud Facebook WiFi is a new wireless service that allows you to achieve all of this in just 20 minutes of easy setup and is ideal for any Small and Midsize Businesses such as cafes, schools, gyms, hospitals and salons.


Indoor Access pointEnGenius Cloud Facebook WiFi greatly simplifies the process for customers connecting to your WiFi: rather than requiring a password, the WiFi signal can be left open and customers will instead just need to provide their Facebook or Instagram login details and connect using their Facebook or Instagram accounts. The customer will arrive on your business's social media account and be prompted to engage with it, liking and/or following the page and being shown your own notices and advertisements on the latest deals and offers available to them. This increased engagement will boost your business' success with social media algorithms, improve the chances that customers will remember and return to your business and increase the likelihood with which new potential visitors (particularly the friends of your current customers) will encounter your Facebook and Instagram pages.

In this beneficial new system, an EnGenius Cloud ECW Access Point will be used in your business to broadcast WiFi throughout the area (if one AP isn't enough to provide adequate wireless coverage across the whole area, multiple APs can be used with seamless roaming between them). With this robust wireless infrastructure in place to ensure a strong and consistent experience for customers using the WiFi, you can then configure the Facebook WiFi service by going through the simple step-by-step wizard in the EnGenius Cloud To-Go app (or by using the online Cloud web interface). You will be able to enter in the links to your Facebook page, as well as your Instagram page if you have one, and customise how much time a customer can stay connected to the WiFi before being prompted to sign in again.

Among the various benefits of EnGenius Cloud WiFi for your business is the valuable insight it provides you with analytics: using the EnGenius Cloud interface, you're able to see data and statistics on how many WiFi check-ins are via Facebook WiFi, how many are new or returning visitors and how many check-ins over time have been one-time visitors or returning visitors. Such data allows you to perform a comprehensive analysis of your own customer base and react accordingly. Another benefit to using EnGenius Cloud Facebook WiFi is that more customers who search for locations nearby using Facebook WiFi will come across and visit your establishment that might not have done otherwise, increasing the number of avenues in which people can come across you.

Outdoor Access pointEnGenius is the first and currently only WiFi AP vendor to support both Facebook AND Instagram for this kind of service. This is significant because, although Facebook sees near-ubiquitous use among older generations, Instagram is the social media platform of choice for Millenials and Generation Z. Instagram support is consequently a great way to appeal to customers in this demographic, improving their experiences when visiting your business and making it more likely that others will see your presence online and be drawn in to visit directly. Facebook WiFi is sophisticated enough in that it not only allows you to target existing customers of your business using advertisements and notices but also groups on social media that fit similar demographic profiles to your existing customers that haven't visited you yet.